laurie herschman design portfolio

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I use my passion for design to support social change.


As a freelance graphic designer, I work primarily with non-profits, social businesses and entrepreneurs. I unite a targeted message with creativity and artistry to translate a mission into compelling visual materials. When I embark on a new design project, I find inspiration in art history and my own art, the places I have lived, the people I have known, and the people I have never known but feel compassion for.

I also work as Communications Manager at City Year Boston, where much of my work is graphic design, including collateral design, event branding and environmental design. I generate targeted written and visual content for multiple audiences across diverse platforms, including: printed materials, event scripts, Web site, e-communications and social media.

Several of my portfolio pieces come from my work for City Year Boston, but this is my personal site and is not affiliated with AmeriCorps or City Year.

My background in fine arts, as well as my love of writing and analyzing people's thoughts, brought me from my home of Louisiana to Boston. At Boston University, I studied advertising and design, with a large helping of art history on the side. After I spent a year working for and studying paths and barriers to social justice in Chicago through AVODAH: The Jewish Service Corps, I traveled in Israel and Italy for several months before eventually returning to Boston. Through my education and my work in Chicago, I came to realize I could use my passion for design to build awareness and support for issues and organizations that create social change.





Photography of print work by Elliot Haney
Photography of City Year Boston gala by John Gillooly | Professional Event Images, Inc.
Site developed by Daniel Stone


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